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Pulling "read time" of articles into GA as custom field

         

TomSnow

5:40 pm on Mar 11, 2021 (gmt 0)

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With a plugin, I added "reading time" to each article i.e. how long it takes to read the article.

How might I pull this value into GA for each URL?

I'd like to compare how long people are on the page against how long it should take to read the whole article.

I understand I need to add a key to the data layer, and pull that key into GTM. I'm not sure how to create a custom key to add to data layer.

I need to do the same thing for a thumbs up feedback button I'll be placing on my articles.

Anyone have experience with this sort of thing?

Thanks!

RhinoFish

12:35 am on Mar 12, 2021 (gmt 0)