Google Analytics - Tracking B2B Traffic

[Alexmathers]

Hi guys, We have 1 website for b2c and b2b. At the moment these two visitors are registered the same in Google Analytics. So I don't know how much traffic and turnover a consumer orders and how much traffic and turnover a B2B customer orders. I would like to see in Google Analytics the data from a consumer and the data from a business customer. Does anyone know if this is possible and how? The B2B customer need to log in. Thanks in advance and have a nice day😃, Wessel

[DixonJones]

There are tools that claim to recocnize organizations basedd on IP Addresses, but they are not very accurate. This is now especially true dsince Covid, because most people are working from home and are therefore ona personal IP Address even when working for a corporatioin. You therefore would need a way for users to self select. For example, if there is a "for Business" and "For Individuals" page/journey, then you can maybe tag users or define them based on which page they load?

[RhinoFish]

"The B2B customer need to log in."
You should consider creating event triggers around this action.