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Facebook Referral Traffic Vs Facebook Social Media Traffic in GA

How google analytics is counting social media and referral traffic

         

DereSeo

6:36 am on Aug 18, 2020 (gmt 0)

5+ Year Member



How Google Analytics is counting social media and referral traffic from Facebook, LinkedIn or Twitter?

RhinoFish

4:20 pm on Aug 24, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you drive Paid traffic from these sources, you should be tagging it to track as you want it to track.

Outside of your paid traffic (you should tag all paid traffic and all email links), Google Analytics sorts it out like this:

See details and chart at the bottom:
[support.google.com...]

It tags as Organic Search, these:
[support.google.com...]

Rules of the game:
[support.google.com...]

"Social" from Rules:
Social = Social Source Referral exactly matches Yes OR Medium matches regex ^(social|social-network|social-media|sm|social network|social media)$