New Google Analytics Terms for Data Sharing

[JesterMagic]

Logged into Google Analytics table (as I do everyday) and notice that they have new data sharing terms they want me to accept for a number of different areas including:

1. Google Products & Services (which comes with additional terms)
2. Benchmarking
3. Technical Support
4. Account Specialists

All of course are recommended by Google but I wanted to get other opinions. After reading the summaries of each it makes sense to enable Technical Support. I don't have an Account Specialists so I plan on leaving that but am curious of what others though of the first 2.

[DixonJones]

Well - here’s my take... #NotALawyer in countries covered by the GDPR, ticking the first two would mean your visitors personal data (IP Addresses count as personal data in the EU) is now being exposed to new services which they may not have agreed to. In that case, agreeing on their behalf might not be allowed! On the other hand, it can be said it is all “Google”, so maybe it doesn’t matter.

There is a way to anonymise the IP addresses in GA by masking the last three digits. If you did that, mostly everything would be fine as far as I can tell.

[JesterMagic]

My business is in North America and my audience is mainly from North America (English speaking), Maybe 10% is from the UK.

[Dimitri]

Google might also try to pass to you, the full liable for the data they collect. Read carefully their terms.