Welcome to WebmasterWorld Guest from 54.242.193.41

Forum Moderators: DixonJones & mademetop

New Google Analytics Terms for Data Sharing

     
11:49 am on May 30, 2019 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:Feb 5, 2004
posts: 581
votes: 71


Logged into Google Analytics table (as I do everyday) and notice that they have new data sharing terms they want me to accept for a number of different areas including:

1. Google Products & Services (which comes with additional terms)
2. Benchmarking
3. Technical Support
4. Account Specialists

All of course are recommended by Google but I wanted to get other opinions. After reading the summaries of each it makes sense to enable Technical Support. I don't have an Account Specialists so I plan on leaving that but am curious of what others though of the first 2.
12:21 pm on May 30, 2019 (gmt 0)

Moderator This Forum from GB 

WebmasterWorld Administrator dixonjones is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Mar 8, 2002
posts: 2943
votes: 25


Well - here’s my take... #NotALawyer in countries covered by the GDPR, ticking the first two would mean your visitors personal data (IP Addresses count as personal data in the EU) is now being exposed to new services which they may not have agreed to. In that case, agreeing on their behalf might not be allowed! On the other hand, it can be said it is all “Google”, so maybe it doesn’t matter.

There is a way to anonymise the IP addresses in GA by masking the last three digits. If you did that, mostly everything would be fine as far as I can tell.
12:01 pm on June 1, 2019 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:Feb 5, 2004
posts: 581
votes: 71


My business is in North America and my audience is mainly from North America (English speaking), Maybe 10% is from the UK.
12:15 pm on June 1, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Nov 13, 2016
posts:1031
votes: 248


Google might also try to pass to you, the full liable for the data they collect. Read carefully their terms.