I just looked at Google Analytics stats for my sites. I just wonder, that Mobile and Tablet have longer visits and view more pages than visitors on desktop computers.
Is this a general trend, or something special at my sites?
engine
8:50 am on Feb 27, 2019 (gmt 0)
I wonder if automated visits is seen as desktop.
DixonJones
9:22 am on Feb 27, 2019 (gmt 0)
It may be in part the difference in download speed on wifi vs 3G? The bigger your overall download speed, the larger this effect will be, which will increase the amount of time it takes for the see and digest the content?
Certainly - overall - the trend towards mobile looks unstoppable, so for most businesses, focussing on this metric is the best bet. Desktops are faster, but less convenient for users.
jetteroheller
9:36 am on Feb 27, 2019 (gmt 0)
My pages are very much optimised for loading speed. So it can not be differences in loading speed.
Terabytes
3:43 pm on Feb 27, 2019 (gmt 0)
(IMHO) The user is probably able to digest the page faster with a larger desktop view instead of having to scroll thru the phone/tablet to view the information. If the page is mostly text based, I'm sure it can be read faster on the desktop, hence less time on site..
Jonesy
7:51 pm on Mar 3, 2019 (gmt 0)
And, mobile users may need to wait for the next red traffic light to read what they've conjured up.... Or, they are being interrupted by whoever they are being rude to...
tangor
2:35 am on Mar 6, 2019 (gmt 0)
No doubt that "access to the web" these days is going to the mobile venue simply because phones are more common than desktops (pricing for many, convenience for some, all that is available, or simply never had a desktop to start with. With that reality in mind a small screen (on a bus or while waking into walls or a fountain or off a cliff) can only display so much data at a time. Throw in an ad and they have to swipe past that to continue... hence longer times on site with (usually) less value for all concerned... unless a mobile is all they have. And that number is growing by leaps and bounds.