joined:Apr 28, 2003
Is it possible to sync revenue down from Google Ads into Google Analytics?
The revenue is imported into Google Ads on a nightly basis and works by associating revenue to gclids.
We dont know the revenue from a lead right away because it's dependent on the market. So we cant use ecommerce tracking to populate revenue into the UA tag on the fly like an ecommerce site whose products have a static value.
Google Analytics is linked to Google Ads and so cost data is being pulled down from Google Ads into GA, but conversions and revenue are not.