Over ten changes, updates and features are being rolled out to Google Analytics users. Some of the changes include:-
Deeplinking into AdWords from the AdWords reporting section in GA, data studio integration, move google-analytics.com traffic to SSL, analytics 360 custom tables, flexible auto-tagging override for GA-AdWords linking.
Over the next few weeks, we're enhancing this feature to allow advertisers to use auto-tagging to automatically import Adwords data into Analytics, but use UTM values in the destination URL, when present.
This means that advertisers can customize Campaign, Source, Medium, Content, Keyword dimension values using UTM values and still see AdWords impressions, clicks and cost data in the AdWords reports in GA.
Some of the other changes include AdWords final URL dimension where AdWords URLs were recently upgraded. With this change, GA has added the new AdWords dimension Final URL, which replaces the now-deprecated AdWords dimension Destination URL. Also, the Destination URLs report in the AdWords section of GA has been renamed to the Final URLs report.
And more.
Here's the full release notes.
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support.google.com...]
