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Massive Spike in Direct Traffic for 1 Day

10:36 am on Mar 18, 2016 (gmt 0)

New User from GB 

joined:Mar 11, 2016
posts: 8
votes: 3

In GA I have 2 views for the same property; one where only traffic with our domain name is in the hostname is shown (to exclude ghost spam) and the other with no filters applied. I usually use the latter, but the stats are relatively similar.

Today I logged into the ghost spam view and there was a massive spike in direct traffic on Wed 16th March - I'm talking at least 4,000 more than we usually get. Now because of the filter that's applied, and because it's direct, I don't know what could be behind the cause of the spike. Levels are now back to normal for the time being.

Does anyone have any idea what could be behind the spike - and will it have any adverse effects?

Many thanks in advance for any replies!
5:33 pm on Mar 20, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 27, 2003
votes: 140

only traffic with our domain name is in the hostname is shown

So, it was traffic that came through with either blank or alternative hostname. Check the hostnames that were actually sent via the Network report in GA. It's very likely to be spam. Otherwise, it's possible someone else installed your code on their page. The hostnames will give you at least some idea, however.

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