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Google Introduces Analytics 360 Suite

     
6:00 pm on Mar 15, 2016 (gmt 0)

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Google has introduced Analytics 360 Suite today which is suite of tools, some of which are in limited beta. If you're already a Google Analytics Premium or Adometry customer Google says you'll see the products renamed in the next few months.

Google has not been more specific on the timeline, but do keep a lookout for these to appear, and let us know how it works for you.

Google Audience Center 360 (beta). This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it's open to third party data providers, DSPs and more.

Google Optimize 360 (beta). This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.

Google Data Studio 360 (beta). A new data analysis and visualization product that integrates data across all suite products and other data sources - turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.

Google Tag Manager 360. Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.

Google Analytics 360, formerly known as GA Premium, will roll out exciting new capabilities throughout the next couple of months as investments continue to grow. It will serve as the measurement centerpiece by analyzing customer data from all touch-points and integrating with our ad products to drive marketing effectiveness.

Google Attribution 360, formerly known as Adometry, has been rebuilt from the ground up to help advertisers value marketing investments and allocate budgets with confidence. Marketers can analyze performance across all channels, devices, and systems to achieve their most effective marketing mix.
Google Introduces Analytics 360 Suite [analytics.blogspot.com]
5:36 pm on Mar 16, 2016 (gmt 0)

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Pricing is A La Cart, but no examples given. I think (but am certainly not sure at all) that GA Premium started at $150k / year. As marketers, shouldn't they clue us into the general range of costs here? Anyone see any examples or hints?
 

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