joined:June 27, 2014
I have launched a new website that offers consulting services. I built the site with some minimal content (about us / services / portfolio) and purchased advertising.
So far, site has no conversions, even although I had some traffic. My question is at what point should I worry about site usability and site content and focus less on getting traffic.
Since current traffic is brought only via advertising and visitors are highly targeted using relevant keywords, I am confused to the reason for lack of results. So, there is not the risk of irrelevant traffic, I would expect at least some 1% conversion rate, but so far in over 200 visits I did not even get a simple inquiry via the contact form.