In Page Analytics for UI improvements

[Whitey]

Google Analytics has a feature for visualisation of in-page interactions with customers. The problem is, that we want to analyse the search results pages for our e-commerce site. Due to it's nature, this is a dynamic page and no search entry will return the same string.

What's the simplest way to get a visual representation of what is happening on those pages.

[engine]

Dynamic is great in that it's as close to real-time you're going to get.

Unless there's a report download, the only other thing I can think of is to do a screen dump. Not very practical. Perhaps someone else has some suggestions?

[werty]

Not sure if you are utilizing it, but they have the ability to track site searches:
[support.google.com...]

[RhinoFish]

Doesn't Tim Ash (Conversion expert) have a heat map tool that is based on an algorithm (which is based on tons of data), but is itself not deriving results from actual compiled data of the page under study?

Disclaimer: I've met Tim, he's an awesome guy, but I don't think I've ever asked him about his heat map tool, I had to Google "Tim Ash Heat Map" just now to learn it's called the Attention Wizard.

[ergophobe]

AttentionWizard simulates human vision during the first 5 seconds of exposure to visuals, and creates an eye-tracking heatmap based on an algorithm that predicts what a real human would be most likely to look at.

That sounds awfully fuzzy. I'll stick with Crazy Egg. The problem for Whitey is the "dynamic" part of it. Since you can't predict which searches will be done, you can't set up good heatmapping. One possibility is to look at your top 20 searches, get the bottom end Crazy Egg account (allows 20 experiments at a time) and run one heatmap for each search.

I recently ran a test where I moved the CTA and Buy button above the fold from below and over about 1000 page views for each case, conversion went DOWN with the CTA and button moved UP. That makes no sense does it? I can't believe Attention Wizard would predict that result.