One website I work with has had a significant increase in direct (not set) visits and the bounce rate is nearly 100%. Apparently this is bot/spam traffic. The traffic cannot be be identified by IPs because they are coming from all unique IPs. The browsers are unique, although slightly higher visits come through IE.
My question is: is there are way to actually block this traffic? I don't just want to filter it out of analytics and I am not sure if it is worth it to block each IP because they are unique and wont really stop the problem....