joined:Aug 17, 2010
I have an ecommerce site that last year in April saw a dramatic decrease in traffic for the 6am - 11am hours. This traffic is partially made up later in the day as there is an increase for the 7pm - 10pm hours. Most of the site traffic is from US but there is international traffic too. This trend has continued since April. There were no major site changes that I know of in April.
Things I know:
This decrease is across all channels, most notably in Organic and Paid.
Mobile has become a lot stronger during the later hours.
At first glance, it doesn't appear to be any particular states.
6am - 11am used to be a great time for conversions
What should I be looking for? What would cause a dramatic shift in what time people arrive to the site?