GA is showing a lot of traffic coming to a site I'm working on from a news website - problem is, each page allegedly referring traffic has no link to any page on our site.
So, for example, we'll have 20 referrals from KTVA.com; when I drill down, this will typically be a single referral from each of 20 pages on the KTVA domain. When I visit those pages, there is no link.
I've seen this with other clients, especially those who have used local newspaper directories: Massive referrals from some long-forgotten directory. Not only do I doubt anybody's actually using the directory, it often is showing as sending to pages that it is not linked to. It's almost behaving like a sitewide footer link...
I'd love to know what the hell is going on with that - it's been driving me batty for a long time and I'm sure I'm just too young in this game to know the (probably obvious) answer...
