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Campaign tracking on outbound links

How to track outbound links in Google Analytics

2:13 pm on Jun 19, 2014 (gmt 0)

Junior Member

joined:June 6, 2012
posts: 104
votes: 0

I'm wondering if it is possible to use Campaign tracking on outbound links?

For example: http://www.myoutboundlink.com/?utm_source=Website_Outbound&utm_medium=Banner&utm_campaign=Webinar

Or is an event a better method to use to track? Adding onClick to the element.

[edited by: phranque at 10:21 am (utc) on Jul 20, 2014]
[edit reason] unlinked url [/edit]

12:38 pm on July 13, 2014 (gmt 0)

New User

5+ Year Member

joined:Aug 20, 2009
posts: 18
votes: 0

You can track outbound links as events in Google Tag Manager.
Install GTM / UA
Create a Link Click Listener tag to be fired on all pages
Create an Event with Label value as {{element url}}
Create a firing rule where {{event}} equals gtm.linkClick and {{element url}} does not contain yourwebsitename.com
12:40 pm on July 14, 2014 (gmt 0)

Junior Member

joined:June 6, 2012
posts: 104
votes: 0

Thanks for the response. I should have come back to this for a follow up.

I am actually using events to track my outbound links and it's working very well.

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