As per the title, one of my client's sites witnessed a 50% drop in Direct traffic after upgrading to the new Google Analytics (Universal) code.
This is an actual drop (i.e. the traffic was not reflected elsewhere)
We've already troubleshot the code and it's working fine and also triple checked that it's installed on all pages.
Also checked server log files that shows that direct traffic was actually on the up when Analytics is saying it decreased.
I'm stumped and wondering if I'm overlooking an obvious reason.
Any similar experiences? insights? Much appreciated.