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Help! Sudden drop in google/organic conversion rate

looks like some kind of ga issue



4:16 am on Feb 11, 2014 (gmt 0)

10+ Year Member

Hi guys, I have a weird issue I'm hoping some one can point me in the right direction.

I'm looking at my GA stats for google organic(in acquisitions) and I see that on 1/6 my ecommerce conversion rate droped from an average of 4% to around 1/2 a percent.

Overall traffic from google organic is up about 10% since then, but I'm totally confused by this loss of traffic. Revenue from this channel is also down about 80%.

Any chance this could be a google analytics reporting issue?

Overall my site conversion rate is pretty steady as is revenue with no major changes.

any ideas are appreciated!


4:31 am on Feb 11, 2014 (gmt 0)

10+ Year Member

so just as an update, I just checked and it looks like the sudden conversion rate drop is across the board in Google Analytics for adwords, yahoo, all paid traffic as well. However "direct" conversion show an increase of 300% and a corresponding increase in tracked revenue. So this is clearly an analytics issue, but I'm wondering what could cause this as I didn't make any changes in the tracking code.


7:29 am on Feb 12, 2014 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Might check out this thread...


9:10 am on Feb 14, 2014 (gmt 0)

Hi, I'm seeing a similar problem but analytics is assigning all my traffic as organic (even though I know it's PPC).
Looks like an issue with Google analytics, as I've not changed the tracking code either.
Let me know if you find anything more!

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