Hi guys, I have a weird issue I'm hoping some one can point me in the right direction.
I'm looking at my GA stats for google organic(in acquisitions) and I see that on 1/6 my ecommerce conversion rate droped from an average of 4% to around 1/2 a percent.
Overall traffic from google organic is up about 10% since then, but I'm totally confused by this loss of traffic. Revenue from this channel is also down about 80%.
Any chance this could be a google analytics reporting issue?
Overall my site conversion rate is pretty steady as is revenue with no major changes.
any ideas are appreciated!