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Is the web less visited?

Alexa reach up, real traffic the same

7:15 pm on Jun 24, 2013 (gmt 0)

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In the last two years, my Alexa Traffic Rank has gone up from 22.000 to 11.000. Alexa Reach shows similar numbers, from 0,01 to 0,02 %.

But in absolute numbers, my traffic in 2011 and 2013 is the same (a 20% more in 2012, and then a 20% less in 2013).

Do you have similar numbers? Since Alexa Reach has also gone up, does it mean the web in general is less visited? Or simply that Alexa is not a reliable tool?
7:26 pm on June 24, 2013 (gmt 0)

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You adding the alexa toolbar could have done this. So few people use Alexa that a few dedicated users on your site can have a huge impact. If they already used you site, you traffic didn't change.