In the last two years, my Alexa Traffic Rank has gone up from 22.000 to 11.000. Alexa Reach shows similar numbers, from 0,01 to 0,02 %.
But in absolute numbers, my traffic in 2011 and 2013 is the same (a 20% more in 2012, and then a 20% less in 2013).
Do you have similar numbers? Since Alexa Reach has also gone up, does it mean the web in general is less visited? Or simply that Alexa is not a reliable tool?