Tracking tv, radio activity in Google

[danwhitehouse]

Hi all,
I've noticed that some big companies now say at the end of their TV, radio, or press ads 'search for [term] online'. I'm just wondering if anyone had any idea of how to track the success of this from an organic (Google) point of view?

Thanks!

[Receptional]

Hi Dan,
Most of these people buy exact match on PPC before these ads go live, just to make sure. However - if you WERE to target that phrase organically, then it is usually an otherwise non-competitive phrase, so writing a landing page around the phrase itself would be my plan, so that Google returns the landing page #1 rather than the home page. Then you can track by entry pages and the "not-provided" numbers to this page will still all be this phrase.

[danwhitehouse]

So if there is a particular phrase and the right landing page, it's just a case of measuring the conversions coming from Tv ? Search > Site (page)? Do you think that's the best way to do it? Or is that under-thinking it..

[Receptional]

I think OVER thinking it will be a big expensive error... costing more to track than the campaign cost to run...

[danwhitehouse]

Indeed, but how do you think it's possible to track search traffic coming in from TV for example?