When Google launched their "privacy" protection by blocking out keywords used in Google Analytics for people logged in to their google account, the % of keywords "not provided" was initially fairly small. On my sites, it averaged around 10% or so at the beginning.
However, with the seemingly increasing popularity of the various Google services, the percentage of keywords "not provided" for Google organic search has surged across all my sites. I'm now averaging around 30%+ for all my sites. This is, needless to say, making keyword information for organic search less and less useful in Google Analytics.
I'm wondering if I'm the only person seeing an ever-increasing amount of "keywords not provided" in their Google Analytics organic search metrics?