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Bounce rate metrics

Finding the answer on the first page is not a real bounce!

     
4:33 am on Oct 17, 2012 (gmt 0)

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WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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This has been bothering me for a while, but a few things have come together to motivate me to do something.

Finding the answer on the first page is not a bounce, for example a recent Google search for "is [a red widget] a true [widget]" got a page on my site as the top result, and the content on that page starts "[a red widget] is not a true [widget] because it does not .."

As far as I can find out most analytics (whether log file, self hosted, or third party) would count any one age visit as a bounce. The exceptions are Google Analytics (which lets you define a bounce based on events) and Clicky (which countts one page visits of under 30 seconds as bounces). Are there any other options? What definition should we use for SEO? Which one for distinguishing "unsatisfactory" from "found answer"?
7:57 am on Nov 6, 2012 (gmt 0)

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I couldn't agree more. Especially with today's html5 pages and ajax the page is not reloaded... just redrawn which would not reload the analytics code.

for instance, our product page is css tabbed. the customer can get all the information they need right there and if they don't then they leave, thus our "bounce" rate has increased... at least by their metrics.
12:45 pm on Nov 7, 2012 (gmt 0)

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I have settled on using Google with an event at 30 seconds - so 30s+ on one page means it is not a bounce. Made a huge difference (from 85% to 25%!).
 

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