GA Impressions are Gone

From Thousands to Zero

[KnottyJudi]

I've searched the forums for previous posts on the topic, found only one that no one responded to. So, if I missed something please do point me in the right direction.

For the past 48 hours our two sites are reflecting 0 impressions in Search Engine Optimization > Queries | Landing Pages | Geographical Summary from 15,000 and 7,500 for each site on the 17th.

Can someone help me understand what would cause this and/if what actions are necessary to address?

Thanks so much...

[matrix_jan]

Hi KnottyJudi,

Queries and landing pages for the last three days are not being shown in GA (as well as in GWT). If you want yesterday's data you have to wait for two days.

[KnottyJudi]

Thanks, matrix_jan!

This isn't a new account and I thought it odd it just stopped on the 18th. I don't show any other previous gaps in the past like this.

I guess I am concerned why all of a sudden these two established sites that have been tracking for quite a while just show 0 and 0 for just the last two days when that has never happened before.

I did check and the code is still in place has it has been forever...

[KnottyJudi]

Okay, so now it is day 3 -- 18, 19 and 20th the graph drops like a lead balloon to 0 impressions.

Overview, Visits, Adwords everything else steady. So if everything else is tracking, why did just this one area of GA fall of the cliff going on day 4?