GA "Search Engine Optimization" conflicts with organic KW referrals

[jeyKay]

The data shown under Traffic Sources>Search Engine Optimization>Queries in Google analytics is very different than the organic keyword referral data in the Traffic Sources>Search>Organic part of the GA.

The website in question was moved over to a WP platform 2 weeks ago, and we have noticed the impression count dropping significantly in the Traffic Sources>Search Engine Optimization>Queries graph. I am including a link to the image just for the sake of this post: [i45.tinypic.com...]

The migration was done with all the proper redirections, and the transition seems to have gone very well, with organic traffic stable and rankings pretty much intact. The only exception seems to be impression count in this section of GA dropping... but again, no traffic changes from the organic search section data. Also, the data reported in Queries section does not reflect our best keywords at all. Can someone explain what this Queries section mean?

Any input is much appreciated.

[jeyKay]

Anyone?

[luuna31]

The SEO queries report and the Organic keywords report are different because they are not reporting the same data.

Traffic Sources>Search>Organic shows you the keywords which drove traffic to your website and how that traffic interacted with your website (bounce rate, pages/visit, etc.) whereas Traffic Sources>Search Engine Optimization>Queries shows the number of times your website appeared in a search engine result list for any given keyword, including the number of click-throughs to your site and the average position of your website within that result list.

Hope this makes sense.

[jeyKay]

whereas Traffic Sources>Search Engine Optimization>Queries shows the number of times your website appeared in a search engine result list for any given keyword, including the number of click-throughs to your site and the average position of your website within that result list

So, theorectically if the impression count is going down, there is cause for concern. We have lost about 80-90% of our impression count number in this section of GAs, in the last 3 weeks. The funny thing is that organic traffic is pretty much the same... so does this mean we are just ranking for more long tail keywords, with less impressions?

[luuna31]

If your impressions are going down, means your website is showing up less as a search result in Google/Yahoo/Bing/etc. This really just means that there haven't been many searches relevant to your website recently -- could this be explained by seasonality? Might be a silly question, but when the migration was done, did you update your Webmaster Tools account as well?