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Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.
The concept of trackbacks, a protocol by which different sites could notify each other of referencing links, first emerged back in 2002. Since then, the blogosphere has grown in leaps and bounds, but the requirement for each site to explicitly implement this protocol has always stood in the way of adoption. If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.
Might be just another ploy from google to extract more data
I switched to Piwik couple of years ago or so, but wonder if anything can keep up with what GA offers.
I also wonder about if I'm really more losing or getting by using GA or not.
Google's actions lately seem more and more like the old Microsoft tactic of not innovating -- just copying whatever the competition develops, and hoping their 800lb Gorilla status will carry them.