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Find Out How Much Each Revenue Each Page Generated?

   
2:17 pm on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



Hi there, Everyone:

Using GA, how do you figure out how much revenue a particular page generated?

Since the new GA interface doesn't have the $Index feature, I am at a loss to see which pages actually generated revenue.

Thanks in advance.
3:00 pm on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Are you using ecommerce tracking? There is a whole conversions section which gives info based on the products, sales etc.

There is also the Google API to get any information and do your own cross-referencing from various metrics.
[developers.google.com...]
3:39 pm on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



Hi again, eniga1:

Are you using ecommerce tracking? There is a whole conversions section which gives info based on the products, sales etc.


Yes, I am using the ecommerce tracking. It works quite well for figuring out how well a product generates revenue.

However, I think ideally I will also need to see how much revenue is generated by the non-commerce pages, which are article pages that generate lots of traffic and inbound links. I need to find out if they are actually enticing people to go to the product pages to which they link and buy those products - or whether those article pages just use up bandwidth.


There is also the Google API to get any information and do your own cross-referencing from various metrics.
[developers.google.com...]

Unfortunately that link seems to be broken.

I am not 100% sure I would have the mental fortitude to figure out how to code it, so maybe it is just as well?
3:55 pm on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Somehow the g was missing

[developers.google.com...]

Sounds like you need goal conversions. That should be in the GA page under conversions. You can setup goals and see if visitors go from the info to the product pages.

The point of the API is that combinations of various fields that perhaps are not in GA or not immediately visible, can be setup with the API. The reference page may show other parameters that may help with this. Was just a thought anyways.
6:16 pm on Apr 26, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If you have the ecommerce tracking set up, go to

Content
Site Content
Landing Pages

And right under the Explorer tab, look for links that say Site Usage and Ecommerce, and click on the Ecommerce one.
4:04 pm on Apr 27, 2012 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



@ enigma1:

Thanks again, enigma1. I really do appreciate the updated link. I will read through it because I KNOW there is a lot I can learn about it.

@ ntemeg:

Thanks so much for the directions. That is pretty much exactly what I want.