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Difference Between Ecommerce Overview and Product Overview Revenue

3:01 pm on Dec 5, 2011 (gmt 0)

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WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 16, 2010
votes: 29

Hi there, Everyone:

I was looking in Google Analytics under the ecommerce tab and notice there is a difference between the Ecommerce Overview and the Product Performance > Product Overview, and don't understand why.

For example, let's say that for a given week, the ecommerce overview says that we sold 60 products for a total of $5,000

When I click on the Product Overview, it says that we sold the same amount of products (60 products) but for a revenue of only $3,5000

If I look at Product SKUs, it says that the sale of 30 PRODUCT SKUs generated $3,5000 (I don't know why it has 30 product SKUs when when we sold 60 products - all the products have SKUs)

Any help in figuring this out would be GREATLY appreciated.
12:12 pm on Dec 9, 2011 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Apr 30, 2007
votes: 0

The ecommerce overview section should list revenue which includes tax, shipping etc. The products section shouldn't include those so the figure is different which is normal.

I don't know about the skus inconsistency that you see or how you interpret it. Are you sure you account for product quantities and products which sold multiple times in the same period?