Hi webmasters we are on a difficult stats conflict. Our local stats are fine but Google Analytics is showing almost 20% of the visits.
The company I work for runs several websites, I'm in charge of the design and updates of a few (but just that, the administration of the server is in other hands). The sites rank just fine and we have several Ks of visits per day.
The marketing department insist on using GA as a traffic and reporting tool of choice to show the graphs to the clients, but GA shows only a fraction of the traffic. I once used GA on MY SITES and the difference was very little, not this huge. I researched about this in the past and found some reports of little differences, kinda acceptable, and also found forum posts stating the same as me: huge difference but no solution.
Any idea on why? how to solve this? any explanation? consider that it's a BIG company (burocracy), the admin part is not in my hands. I moved the GA code up the page to give it priority on execution but so far the same.
Our server logs are fine, no errors of access. The sad part is being a BIG company the server is behind whatever infrastructure and firewalls, not always *fine*. We even had config problems in the past.
I remember there was a local Google Analytics option, I guess it is Urchin, but it costs heavy money.
Gosh... I know that after explaining the complications and limitations there is little to do, but perhaps somebody had this experience before.
Any comment will be welcome.