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A/B & Multivariate Testing Software

Reviewing what third party software to select, any recommendations?



4:44 pm on Jul 21, 2011 (gmt 0)

5+ Year Member

We're in the process of launching a new site and part of the launch is going to include setting up a AB and multivariate testing platform.

We're looking at the following companies - just wondering if anyone has any specific recommendations or feedback on these or any other vendor that they can share.

hi Conversion
ion - LiveBall
Visual Website Optimizer
Webtrends Optimize
Omniture Test & Target


4:54 pm on Jul 21, 2011 (gmt 0)

What's the platform? Wordpress? Ecommerce platform?


10:20 pm on Aug 10, 2011 (gmt 0)

5+ Year Member

For now we're just testing landing page performance - registration pages - ultimately will be used across all our web properties. Not sure how the platform ties in exactly...


11:02 pm on Aug 10, 2011 (gmt 0)

I'd go for Google's website optimizer, run it for a year, then create a wishlist to evaluate other products in the market in comparison to Website optimizer.


4:51 pm on Aug 11, 2011 (gmt 0)

5+ Year Member

We reviewed Google's tool and because of the algo it uses you need to run tests forever to get statistically relevant data to make decisions.

We're going to go with visual website optimizer to start with, only 1000/mth for the sort of traffic we're dealing with and no long term contracts. When we need more we'll revisit some of the more expensive and robust tools.


10:59 pm on Aug 11, 2011 (gmt 0)

I was under the impression that it's directly proportionate to the number of variants you are testing, which you would scale proportionate to your traffic profile. How does Google's algorithm differs to that of Visual Website Optimizer's?

Would love to hear how you find the package you are going with after a couple of months of use. If you don't mind, could you post your thoughts when you get a chance.