Is anyone else getting strange reports from Google Analytics over the last couple of days? My site is reporting a zero % bounce rate which I find very difficult to believe – it’s usually about 40 to 50%.
It did coincide with a change in my website – I am using WYSIWYG website program, and usually I paste the old Analytics code at the bottom of the page in the HTML view. However, a couple of days ago I found that the latest version of my web design program can add the Analytics code automatically, so I decided to try that instead.
I am still using the old Analytics code, which I know should be placed at the bottom of the page, but my software places the code in the head of the page (probably because it assumes that I am using the new code). So, I thought I would just try it and see what happens, and Analytics still seems to be receiving the page data.
What I don’t understand is how that could have caused my bounce rate to go to zero. Or is it just a coincidence?
Thanks for any insights.