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Zero % bounce rate for the last two days

Doesn’t seem right…

11:53 pm on Jan 9, 2011 (gmt 0)

Is anyone else getting strange reports from Google Analytics over the last couple of days? My site is reporting a zero % bounce rate which I find very difficult to believe – it’s usually about 40 to 50%.

It did coincide with a change in my website – I am using WYSIWYG website program, and usually I paste the old Analytics code at the bottom of the page in the HTML view. However, a couple of days ago I found that the latest version of my web design program can add the Analytics code automatically, so I decided to try that instead.

I am still using the old Analytics code, which I know should be placed at the bottom of the page, but my software places the code in the head of the page (probably because it assumes that I am using the new code). So, I thought I would just try it and see what happens, and Analytics still seems to be receiving the page data.

What I don’t understand is how that could have caused my bounce rate to go to zero. Or is it just a coincidence?

Thanks for any insights.
8:51 pm on Jan 10, 2011 (gmt 0)

10+ Year Member

Well it could be that your CMS module for analytics added some kind of event on every page load. When you have an analytics event that fires when a page loads your bounce rate will be 0% because the event counts as an activity.
7:27 pm on Jan 11, 2011 (gmt 0)

Thanks, Bradley. Not sure how I can fix that since I don't know HTML.

Google Analytics is reporting a 5% bounce rate for the past 2 days, and I've made no changes. Does this still fit with your theory?

7:10 pm on Jan 19, 2011 (gmt 0)

that may not be the case. If you had event tracking that fired every time the page loaded it would make your bounce rate 0% I don't think that would happen only 95% of the time. Unless you have some event that 95% of users are performing on that page I don't think this is the issue.
3:31 pm on Jan 24, 2011 (gmt 0)

Just to update:

I found the problem -- I had the analytics code twice on each page (apart from a few new pages) because I didn't remove the code that I had added manually. Now that I've cleaned it all up, it's back to the more depressing 50% bounce rate...

Thanks for your help.

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