32% Bounce Rate, But Visitors View Average 13 Pages

Doesn't seem right.

[azn romeo 4u]

So I got a website that does 13 pageviews per visitor average. Around 7k visitors per day and 90k-95k pageviews a day.

Why is my bouce rate so high at 32% of the pageviews is 13 pages per visitors? At 32%, that's about 2200 visitors leaving after 1 page. That means the other 4800 are accounting for the rest of the entire page views, which is about then equal to 18-19 pageviews per person.

Am I doing my math wrong? I do have some visitors that average 50 pageviews, but I doubt many of them.

[vision82]

I think 32% of Bounce rate is not high date.
Which are the page where the bounce are high?

[ken_b]

Because you are looking at averages.

Dig down in your analytics program stats and you'll find visitors that look at far more than 13 pages per visit. Those are the ones that bring the Average page views per visit up and offset the 32% that look at only one page.

Look for something like "Depth of Visit" or "pages per visit"in your stats.

That should show you a list of what percentage of visitors looked at how many pages on each visit.

[Demaestro]

Do you interpret a high bounce rate as a bad thing?

[azn romeo 4u]

Like I said, I do see some people average 50 pages per visit...however, if I do the math, I end up getting 34k pageviews unaccounted for. I usually never see anyone got over 50 pages. Dividing it, it comes out to almost 700 people doing over 50 page views per visit.

Doesn't seem realistic.

And yes I do think having 32% is pretty high. My site uses CPM for earnings, the more pv, the better.

[StoutFiles]

And yes I do think having 32% is pretty high. My site uses CPM for earnings, the more pv, the better.

A bunch of page views and hardly any clicks would have the value of your ads plummet. You need a healthy balance.

Also, is this your server's analytics or Google's? Google Analytics is not very accurate.

[NixRenewbie]

I have one site with a bounce rate of .68% and uniques were up 484% over last month. Miracles still happen!

It's an appliance repair site. Now all I have to do is get viewership up over 200, eh? :-)

[NixRenewbie]

Actually, I'm no longer affiliated with the site (they didn't want to pay me, I didn't want to continue working for free.) Considering the sort of site it is, they've got a pretty healthy 8+ page average per visit and 7+ visits per unique. They tell me they are not getting sales, but I see the owner fairly often and he's nearly always in his work clothes and looking ragged.

[azn romeo 4u]

Well after thinking it through some more, I might have figured it out.

I use Valueclickmedia on my site, so I'm not very worried about CTR since they are cpm *knocks on wood* I also use a piece of their code for "intersituals" I'm thinking the tracking software thinkings this is a bouce out of my site.

The interstitual only shows to NA users I think. That might be the reason why I see 32% bounce rate. 30% of my visitors from NA, and the rest are from around the world.

Not sure if anyone is familar with VCM intersituals but when they load, they load in a different URL, so that might be it. IF it's true though, my true bounce rate might be in the "ones".

Since I'm too greedy and need all the money I won't try to find the answer on this one. =D