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Bounce rates for Safari very high

Help, site looks fine, how to find cause?

         

hairycoo

4:09 pm on Nov 26, 2010 (gmt 0)

10+ Year Member



I'm looking at data from past year and a half, approx 1.5 million unique visits. Average bounce rate is 47% but Safari is 65% (130,000 visits so quite significant).

Drilling down by screen resolution

- 320 wide resolutions have 75% bounce rate (this is expected as I'm just getting round to making it mobile-friendly)

- but the rest 1280 and 1440 wide still up at ~65% (for both Mac and Win platforms). I've checked with Browsercam and it looks fine for safari 5 (most of these visits use safari 531 and 533).

Site doesn't use flash, it's got a very simple layout and it's low in graphics.

I'm stumped. What other data can I look at to find the cause? Or could it be that Safari users are more savvy and discerning and less easily pleased?

Any ideas? I'd really appreciate it.

buckworks

4:23 pm on Nov 26, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Would the previews on Safari's "Top Sites" start page feature have anything to do with this?

hairycoo

4:29 pm on Nov 26, 2010 (gmt 0)

10+ Year Member



Not sure what that is as I don't use safari but my site is not that popular...

hairycoo

4:42 pm on Nov 26, 2010 (gmt 0)

10+ Year Member



I've also just discovered that Mozilla 1.9 for Linux (as it appears in google analytics) has a bounce rate of 99-100% so clearly something is very off there (about 6,000 visits).

This isn't Firefox as that's listed separately and I can't find anything to indicate which mozilla browser this is...

hairycoo

6:05 pm on Nov 26, 2010 (gmt 0)

10+ Year Member



I checked and there are no significant differences between Safari bounce rates for new and returning visitors (which would indicate top sites being the cause).

caribguy

6:43 pm on Nov 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe you can check your stats for patterns I described here: [webmasterworld.com...]