I'm looking at data from past year and a half, approx 1.5 million unique visits. Average bounce rate is 47% but Safari is 65% (130,000 visits so quite significant).
Drilling down by screen resolution
- 320 wide resolutions have 75% bounce rate (this is expected as I'm just getting round to making it mobile-friendly)
- but the rest 1280 and 1440 wide still up at ~65% (for both Mac and Win platforms). I've checked with Browsercam and it looks fine for safari 5 (most of these visits use safari 531 and 533).
Site doesn't use flash, it's got a very simple layout and it's low in graphics.
I'm stumped. What other data can I look at to find the cause? Or could it be that Safari users are more savvy and discerning and less easily pleased?
Any ideas? I'd really appreciate it.