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tracking user behavior for specific ad campaigns via google analytics

tracking user behavior, ad campaigns, google analytics, BTBuckets

         

sem_scotty

9:11 pm on Nov 12, 2010 (gmt 0)

10+ Year Member



hi, all.

i'm looking to leverage google analytics to analyze:
- user behavior by traffic source
- user behavior by ads (not just search)

the first is taken care of by google analytics, but i'm unable to track user behavior (# pages visited, time spent on the site, etc.) by specific ads... especially as i'd like to do that for display advertising.

any suggestions? BTBuckets seems like it may help, but i haven't used it before.

thanks!
scotty

Jack_QWI

4:40 pm on Nov 16, 2010 (gmt 0)

10+ Year Member



Try out SeeVolution - it's free and you can register up to 5 domains. They track your web analytics in real time and your user's mouse clicks and scrolls are tracked and displayed in a heatmap. It's not like Google Analytics where you have to go to a separate site, you can access their overlay map with one click right on your website. Try it out at [seevolution.com...]