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Google Analytics: Search traffic being counted as referral?

         

AG4Life

4:17 pm on Aug 31, 2010 (gmt 0)

10+ Year Member



I posted about this in the July thread, didn't get a response. But it has just come back big time, so I thought I would start a new thread.

What's happened is that in GA, it seems Google search traffic is not being counted in the search engine section. I'm getting more than the usual amount of referrals from Google.com (and the other domains) in the "Traffic Source -> Referring Sites" section, and this corresponds with exactly the amount dropped for Google search engine referrals in the "Traffic Source -> Search Engines" section.

Going into further details, the Google referrals are listed as having come from "/", and that's all the detail I get - no keywords or anything. It seemed to have happened to all the sites I have at the same time (although they're all under the same GA account, and I don't have any other accounts to check whether this is a site wide thing).

Overall traffic remains steady though, which is why I was freaked out by the "-10%" drop for Google search engine referrals. The first time something like this happened was on the 4th of July, and it continued until early August when things went back to "normal" (although still more "non SE Google referrals" than before 4th of July). Now it's back again, and twice as many "non SE Google referrals" compared to 4th of July.

What does this all mean?

networkliquidators

8:40 pm on Aug 31, 2010 (gmt 0)

10+ Year Member



Google is constantly trying to predict the user's intention on searches, it's only natural that you will see discrepencies between Google referrals and organic searches.

If a visitor finds your site from anything other than click on a direct link to a content page on a Google organic result on a google.com like home page, queries are not passed to organic traffic but are counted as a referral. Examples of Google referrals:

Images - Google Groups - Google Blogs - Google Shopping - Google Directory - Google News - Google RSS Feeds

Google has really turned into an intention engine and being at the end of the month, you can expect them to be rolling tweeks out to their algorithm. Unfortunately, GA doesn't keep up with exact locations of referral paths.

Example paths i've seen for my site:
/imgres
/search
/url
/webhp
/
//
/hws/dell-usuk-rel/afe
/reader/view/

The locations of these are more obvious than others. Remember, Google can serve different forms of media within a query result on Google.com like home pages. They are filling pages with more of this intention garbage and are failing at providing webmasters with accurate referrals.

In summary, Algorithm gives users more results for intention while Google Analytics referrals go up with fail Google referral tracking.

freejung

6:49 pm on Sep 1, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yep, I'm seeing exactly the same thing, just in the past couple of days.