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Track Pages Viewed by Buyers?

     

msafi

6:39 am on Aug 10, 2010 (gmt 0)

5+ Year Member



Is there a way to know on which page of my website a visitor landed, then which pages he viewed before he bought my product?

AnkitMaheshwari

7:24 am on Aug 10, 2010 (gmt 0)

5+ Year Member



Yes, you can always check the page flow details with your analytics software.

Example: in Google Analytics this could be viewed under the Navigational reports.

msafi

8:07 am on Aug 10, 2010 (gmt 0)

5+ Year Member



Thanks for pointing out "Navigation Summary." But it's not really useful for tracking buyer behavior on the site.

I have a Goal setup in Google Analytics. It would be useful if it were possible to see how people reached the Goal page. I.e, where they landed first, then what pages they viewed before making the purchase.

AnkitMaheshwari

9:14 am on Aug 10, 2010 (gmt 0)

5+ Year Member



If you have setup a goal then, check the Funnel Visualization report of Google Analytics.

msafi

10:02 am on Aug 10, 2010 (gmt 0)

5+ Year Member



I don't have Funnels setup. Just a single Goal.

When I go to "Funnel Visualization", everything is at 0 (zero). And I don't think I can setup a Funnel that tracks the entire website.
 

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