How low can a bounce rate go?

[alika]

Been newly involved with a site that's been live since January this year.

Can somebody help me understand if the numbers I'm seeing in Google Analytics are really believable? This is the average from Jan-July:

Bounce rate = 0.24%
Avg time on site = 1:29 minutes
Pages/visit = 3.39
Avg visits per month = 4,000 visits

Visitors are going to more than one page, but not staying awfully long per page.

Is a bounce rate below 1% really possible? This is a film documentary site where the homepage contains the film trailer. I'm not sure if clicking on the video player counts it as a pageview.

I just can't wrap my head around the bounce rate number. It's a dream, but is it real? More importantly, could something be wrong somewhere?

Thanks

[BradleyT]

[code.google.com...]

It's important to keep in mind that any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page. This is the case if you implement the TimeTracker example, or any other similar Event Tracking utility.