According to Google analytics, I have something like 8500 page views a day on a website; every page displays an AdSense block. According to AdSense, I have approximately 6000 page impressions - how does that happen? Is that due to ad blockers?
mademetop
8:55 am on Jul 21, 2010 (gmt 0)
Quite possibly - and it also could be due to page revisits/refreshes which I understand AdSense may ignore whereas GA may not.