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Easiest way to check conversion rate of top landing pages in GA?

         

DiscoStu

5:43 pm on Jul 8, 2010 (gmt 0)

10+ Year Member



It would be so helpful for me to be able to see conversion rates in the "top entry pages" report, but it doesn't look like I can? Right now I create an advanced segment for each landing page, but that's only possible to do on a smaller scale...is there any way to generate a report that shows the top entry pages along with how those visitors convert? That would give me an exact dollar value per URL and be immensely helpful.

DiscoStu

11:34 pm on Jul 19, 2010 (gmt 0)

10+ Year Member



Anyone? Is there a different tracking solution that allows is or is not a single person tracking conversion rates on large amounts of individual urls?

firstconversion

11:13 am on Aug 4, 2010 (gmt 0)

10+ Year Member



Just curious as to whether you would get statisically valuable data in this way?

Would need to be a pretty unique website for this to be worthwhile considering all the factors in play

I use the advanced segments at the category level and Id guess this would be a rather outside case that you could have a large number of urls plus this granular level of tracking and still get valid data

DiscoStu

6:53 pm on Aug 4, 2010 (gmt 0)

10+ Year Member



If a URl gets a 100 visitors a month thats enough to an idea how well it's performing, specially if you look at it over a few months or more.

DiscoStu

10:01 pm on Aug 25, 2010 (gmt 0)

10+ Year Member



So I finally found the answer to the question that no one on any forum (here, seodojo, digipoint etc) has answered...

Use custom reports (not advanced segments), choose "goal completions", "unique visitors" and "goal conversion rate" as you metricts, and "landing page" as your dimension.

This will give you a complete rundown on how many conversions resulted from each and all of your entry pages, regardless of how many you have (thousands in our case) and you can apply it backwards for as long as you have tracked data.

Depending on the size of your site, you will probably find some unexpected/forgotten URLs with surprisingly high conversion rates - check the entrance keywords for those URLs and you might find some new high converting category of keywords spread across long tail phrases for that URL(that you may miss if you just check your top performing keywords).