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IBM To Buy Business Analytics Company, Coremetrics

5:53 pm on Jun 15, 2010 (gmt 0)

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IBM To Buy Business Analytics Company, Coremetrics [online.wsj.com]
International Business Machines (IBM) said on Tuesday it would buy Coremetrics Inc. for an undisclosed amount, an acquisition that adds to its growing portfolio of business-analytics products.

Privately-held Coremetrics scours the Internet for consumer feedback on products and services, and then delivers the results to clients over the Internet. The San Mateo, Calif.-based company already tracks some 2,100 global brands for a wide range of clients, including Bank of America Corp. (BAC) and Office Depot Inc. (OD).
Clients often use the data collected by Coremetrics to make decisions about marketing budgets. The company, founded in 1999, will become part of IBM's application-and-integration middleware portfolio.
6:17 pm on June 16, 2010 (gmt 0)

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The only two useful blog articles are by:

- Akin Arikan, Analytics Evangelist and Director at Unica (major enterprise-level analytics company): [bit.ly...]

- Roslyn Layton, recently the Director of the SEM team at Coremetrics. [bit.ly...]

Almost everyone else repeats Forrester's line ("it's so nice, blah-blah-blah.")

Adobe bought Omniture a few months ago. IBM now buys Coremetrics. Two of the top three enterprise tools (the other one is Unica) are now tools within larger companies. This moves them out of the competitor landscape.

Unica doesn't compete directly with Google Analytics, so this means Google Analytics now basically owns the general analytics market space.