Best software for Conversion Tracking and Web Analytics?
jaffstar
1:57 pm on Mar 12, 2010 (gmt 0)
We currently use Google Analytics on all our sites. Do any of you recommend other software that offers more than GA?
alexdino1
1:44 am on Mar 15, 2010 (gmt 0)
There are more than a few enterprise level options for you. Here are a couple to get your juices flowing:
Summary Omniture probably has the most popular tool boxes full of high powered products for any Marketing/web analytics job. Site Catalyst is the flagship product, but they cover the entire spectrum.
Testing Google has a website testing tool, but there are multiple competitors on the market. Test and Target and SiteSpect are probably the most formidable and much more robust.
Reporting Site Cataylst Google Analytics Coremetrics Webtrends Clicktracks
I lead a Web Analytics group and we use Omniture Insight for cross-channel analytics, SAS for statistical analysis and modeling, and Webtrends for reporting.
