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Best software for Conversion Tracking and Web Analytics?



1:57 pm on Mar 12, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We currently use Google Analytics on all our sites. Do any of you recommend other software that offers more than GA?


1:44 am on Mar 15, 2010 (gmt 0)

10+ Year Member

There are more than a few enterprise level options for you. Here are a couple to get your juices flowing:

Omniture probably has the most popular tool boxes full of high powered products for any Marketing/web analytics job. Site Catalyst is the flagship product, but they cover the entire spectrum.

Google has a website testing tool, but there are multiple competitors on the market. Test and Target and SiteSpect are probably the most formidable and much more robust.

Site Cataylst
Google Analytics

I lead a Web Analytics group and we use Omniture Insight for cross-channel analytics, SAS for statistical analysis and modeling, and Webtrends for reporting.

Send me a stickymail if you have any questions.

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