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Analytics best practices set up question

Google Analytics, Website Optimizer and Yahoo Analytics

     

kurto

8:15 pm on Mar 5, 2010 (gmt 0)

5+ Year Member



Do Google Analytics, Website Optimizer, and Yahoo Analytics play nice with each other?

I am new, and am wondering if I am doing this right, or if there is a better way.

I am building a list. I am driving Yahoo PPC traffic to a landing page. I have two versions that alternate with Google Website Optimizer scripts.

I also have Google Analytics script on the pages using the "new asynchronous tracking code." I have a goal set up--getting to the Thank You page.

I also put the Yahoo Analytics code on the pages, as well as conversion tags on the Thank You page. I did this because I thought it would help me manage my Yahoo PPC better.

Is this a good idea? Is it totally redundant? Can I have this much script all over my pages?

I plan to set up an MSN/adcenter campaign to a separate set of landing/Thank You pages. Should I use Google Analytics on all the pages? Should I set up a different profile?

I also plan to run Google AdWords traffic to a blog to opt in, because of the low quality scores on landing pages.

I would appreciate any help you could offer. Thanks.

Am I

mademetop

9:44 am on Mar 17, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



You should be able to use any single analytics package to track all your campaigns with a little thought. Although there is nothing inherently wrong in using multiple tracking codes - it might become a little unwieldy over time.