Hi folks. I've got a client who currently passes their paid keywords (via the query string) through with the user's form data when they submit a lead off of a PPC ad. The client has a proprietary system that wants this data for lead sourcing.
They'd also like to pass an organic keyword through with the form if that was the lead source... of course, that becomes a problem because organic KW isn't in the query string, so I feel like this is something an Analytics tool has to help them with.
Is this doable through custom variables in GA? What about in Omniture (the client uses both tools)? Or is this something that can be done on a server level via URL re-write, and wouldn't even require analytics interference?