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Passing organic keyword with form submission

assumedly an analytics question...

7:40 pm on Feb 25, 2010 (gmt 0)

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joined:Aug 11, 2005
posts: 386
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Hi folks. I've got a client who currently passes their paid keywords (via the query string) through with the user's form data when they submit a lead off of a PPC ad. The client has a proprietary system that wants this data for lead sourcing.

They'd also like to pass an organic keyword through with the form if that was the lead source... of course, that becomes a problem because organic KW isn't in the query string, so I feel like this is something an Analytics tool has to help them with.

Is this doable through custom variables in GA? What about in Omniture (the client uses both tools)? Or is this something that can be done on a server level via URL re-write, and wouldn't even require analytics interference?

Thanks much!
8:35 am on Feb 26, 2010 (gmt 0)

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joined:Mar 8, 2002
votes: 0

You can drop the entire referral string down as a cookie when a user first enters the site, then pick this up as a hidden field in the form. If the form numbers are in their thousands, this data isn't easy to "slice and dice" but for understanding where a "buyer" came from originally, it's good, because the form goes into a crm like salesaforce ready for anslysis in years to come.
7:24 pm on Feb 26, 2010 (gmt 0)

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joined:Aug 11, 2005
votes: 0

Thanks Receptional... cookie baking isn't my bag so I'll pass that info off to their IT dept.

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