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Comscore: Global Search Market Up 46pct In 2009



6:13 pm on Jan 22, 2010 (gmt 0)

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Comscore: Global Search Market Up 46pct In 2009 [comscore.com]
Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.


8:06 pm on Jan 22, 2010 (gmt 0)

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So MS triples its SE reach with the Yahoo acquisition...still far off from G. Bing needs major organic growth, maybe incorporate facebook right into the serps or something like that.


9:35 pm on Jan 22, 2010 (gmt 0)

5+ Year Member

maybe incorporate facebook right into the serps ...

Do it and I'll never ever use bing again, why would I need to know what kids are doing inside or next to my search results?


11:58 pm on Jan 22, 2010 (gmt 0)

10+ Year Member

Not the most appealing thought for me either Alcoholico, but strictly from a marketing standpoint adding facebook updates (or something...anything unique) into serps would add some value and raise awareness of Bing existence--which Bing desperately needs.

As it stands, Bing offers no point of differentiation at all relative to Google's serps, which means little chance for organic growth.

There's really no compelling reason to make a switch.


1:37 pm on Jan 23, 2010 (gmt 0)

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Actually MS has not started serving results for Yahoo yet, they are still working on integration. 70 percent growth for MS is fairly good news for them I would think.


1:21 am on Jan 24, 2010 (gmt 0)

10+ Year Member

US search traffic up by 22%?

So, if your (US) site gets its visitors from search engines, growth of 22% really means that you haven't really grown at all? Wow.


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