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Outsourcing Analytics Analysis



5:38 pm on Dec 31, 2009 (gmt 0)

10+ Year Member

I run a small ecommerce business. I take care of almost everything in the company and just can't face the thought of diving into analytics analysis.

A quick search through WW shows that outsourcing analytics was hot a few years ago, but seems to be a bit stale now. I came across a company in a city close to me which does analytics outsourcing, however it seems to be quite big (and expensive looking). Can anyone provide any advice when looking for this type of service?


6:35 pm on Dec 31, 2009 (gmt 0)

5+ Year Member

I've know several analysts that work as consultants. However, the majority of site owners that I've come in contact with want their analytics done in house.

Here's my take. Web analytics is very subjective, and its very difficult to make any real sense out of analytics data from just looking at log files and reports. Sure, any decent analyst should be able to spot major trends and make suggestions with a few hours of analysis. However, more meaningful results require not just statistical analysis but a deeper understanding of the context. It hard for a consultant to get immersed in the business model enough to really get what the data means.

Take that with a grain of salt, I'm sure there are many here that feel otherwise.


7:07 pm on Dec 31, 2009 (gmt 0)

10+ Year Member


Sounds reasonable. I can't afford to hire someone to do this full time, and since its a small site one weeks work would probably last me a few months. Are you able to point me in any particular direction looking for analysts?



8:22 am on Jan 4, 2010 (gmt 0)

Have a look at members of the Web Analytics Association.


11:39 am on Jan 4, 2010 (gmt 0)

5+ Year Member

It'd be a good idea to ensure that whosoever you choose is a qualified Google Analytics professional.

LinkedIn Google Analytics Qualified Individuals group-


Directory of Qualified Analytics pro by location:


related resources on Google analytics individual qualification:




Hope this helps.



1:21 pm on Jan 4, 2010 (gmt 0)

What if they are not using Google Analytics? Believe it or not, a lot of companies don't!

Having a GA qualification would be pretty meaningless, in that case. However, if they are using GA - your point is well made.


4:33 pm on Jan 4, 2010 (gmt 0)

10+ Year Member

Thanks guys....perfect information. Time to find out how many fingers I'll need to sacrifice!

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