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A quick search through WW shows that outsourcing analytics was hot a few years ago, but seems to be a bit stale now. I came across a company in a city close to me which does analytics outsourcing, however it seems to be quite big (and expensive looking). Can anyone provide any advice when looking for this type of service?
Here's my take. Web analytics is very subjective, and its very difficult to make any real sense out of analytics data from just looking at log files and reports. Sure, any decent analyst should be able to spot major trends and make suggestions with a few hours of analysis. However, more meaningful results require not just statistical analysis but a deeper understanding of the context. It hard for a consultant to get immersed in the business model enough to really get what the data means.
Take that with a grain of salt, I'm sure there are many here that feel otherwise.
joined:Mar 8, 2002
LinkedIn Google Analytics Qualified Individuals group-
Directory of Qualified Analytics pro by location:
related resources on Google analytics individual qualification:
Hope this helps.
joined:July 21, 2000
Having a GA qualification would be pretty meaningless, in that case. However, if they are using GA - your point is well made.