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Help me with this Google Analytics scenario

re: tracking internal banners



11:33 pm on Dec 16, 2009 (gmt 0)

10+ Year Member

I have some banners that I rotate every few weeks on all pages of my website. They direct traffic to product pages.

I have GA tracking code on each of the banners. In the 'Campaign' section of GA I can see how many people have clicked on the banners, and that they have made an order, amounting to $X.XX. (visits, revenue, transactions)

e.g. 1.banner - save12 - 95 - A$2,149.90 - 14 - A$153.56 14.74% A$22.63

How can I work out a regular report that tells me what product(s) they actually purchased as well? The campaign report above only shows that they bought *something*, not specifically the product that the banner was promoting.


11:48 pm on Dec 16, 2009 (gmt 0)

5+ Year Member

You'll have to use 'Advanced Segments'. Create a segment that targets traffic from that campaign only. Then, go to the Product Performance screen under the Ecommerce section. Select the custom segment you just created and you *should* have exactly what you are looking for.


3:31 am on Dec 21, 2009 (gmt 0)

10+ Year Member

Hi arieng

thanks for your reply. Makes sense. I'm having trouble setting it up though.

I've got the first condition set as: Medium - Matches Exactly - banner

But If I drag 'Campaign' over to the 'And' condition, it's only loading some of my Adwords campaigns, not the campaigns that are in the URL string of the tracking code...

(e.g. utm_source=website&utm_medium=banner&utm_term=product-type&utm_content=general&utm_campaign=campaign

Where/how would I get these into the Advanced Segments?

Any ideas?


4:58 pm on Dec 22, 2009 (gmt 0)

5+ Year Member

That's strange. So you have traffic going to links using the utm_campaign parameter, but not all the campaign values are loading into the advanced segment? Have you double-checked the links? Could it be that some of the campaigns have been set up but haven't received any traffic yet? Sorry, kind of grasping at straws here.


6:27 am on Dec 29, 2009 (gmt 0)

5+ Year Member

I'm new to google analytics code. I have just put the code on one of the website www.example.com
My question is how do I make sure that the code I have put is at the proper place and how do I get reports. I have put the link only on the home page. I'm required to put the code in all the pages? Is there any link to see the tracking results? If there is a link, then what is that link.

[edited by: makemetop at 10:09 am (utc) on Dec. 29, 2009]
[edit reason] No real URLs please. Changed to example.com [/edit]


5:19 pm on Dec 29, 2009 (gmt 0)

5+ Year Member

I'm required to put the code in all the pages?

G.A. can only track pages that have the js code installed, I highly recommend that you insert it on all pages of your site.

how do I make sure that the code I have put is at the proper place

There are a several options on where to put the code, each with its own pluses and minuses. I personally recommend that you place it just before the </body> tag. This way, if the code should take a while to respond it won't keep the rest of your content from loading.

Is there any link to see the tracking results?

To get your unique G.A. tracking code, you should have had to create an account. You will be able to log in to your account and view your reports from there.

If you've never worked with an analytics program before, there is a bit of a learning curve. I strongly suggest you read through some of the Google help files before you move on. It will save you a ton of headaches down the road.


6:05 am on Dec 30, 2009 (gmt 0)

5+ Year Member

Thank you arieng. I have read your responsed with intrest. It very helpful. I have a gmail email id and you mean I get the reports from there? As you had told me I have put the code just before the </body> tag.
Please reply me. Thank you and take care. wish you a merry xmas and very happy new year.