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I have GA tracking code on each of the banners. In the 'Campaign' section of GA I can see how many people have clicked on the banners, and that they have made an order, amounting to $X.XX. (visits, revenue, transactions)
e.g. 1.banner - save12 - 95 - A$2,149.90 - 14 - A$153.56 14.74% A$22.63
How can I work out a regular report that tells me what product(s) they actually purchased as well? The campaign report above only shows that they bought *something*, not specifically the product that the banner was promoting.
thanks for your reply. Makes sense. I'm having trouble setting it up though.
I've got the first condition set as: Medium - Matches Exactly - banner
But If I drag 'Campaign' over to the 'And' condition, it's only loading some of my Adwords campaigns, not the campaigns that are in the URL string of the tracking code...
Where/how would I get these into the Advanced Segments?
[edited by: makemetop at 10:09 am (utc) on Dec. 29, 2009]
[edit reason] No real URLs please. Changed to example.com [/edit]
I'm required to put the code in all the pages?
G.A. can only track pages that have the js code installed, I highly recommend that you insert it on all pages of your site.
how do I make sure that the code I have put is at the proper place
There are a several options on where to put the code, each with its own pluses and minuses. I personally recommend that you place it just before the </body> tag. This way, if the code should take a while to respond it won't keep the rest of your content from loading.
Is there any link to see the tracking results?
To get your unique G.A. tracking code, you should have had to create an account. You will be able to log in to your account and view your reports from there.
If you've never worked with an analytics program before, there is a bit of a learning curve. I strongly suggest you read through some of the Google help files before you move on. It will save you a ton of headaches down the road.