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Measuring multi-visit conversions

...in Google Analytics



5:28 pm on Dec 10, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I use Google Analytics for measuring the success of my website. At the moment I can only measure the last action as being the cause of any conversions. How can I extend GA to record all of the actions that a customer made in order to convert on my site.

Any good resources would be appreciated. I believe that I can use parameters but don't know how to do that.


9:44 am on Dec 15, 2009 (gmt 0)

Yes, attribution during the buying journey is crucially important to really understand what brought visitors to your site originally.

Unfortunately, I am so used to using one of the many analytics systems that do this pretty automatically I am a bit spoilt!

Hopefully, by bumping this, someone more experienced with GA can help you out.


7:37 am on Dec 31, 2009 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

That kind of tracking costs money. Google has not added that feature yet.

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