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Weird numbers from Google Analytics

         

dickbaker

10:30 pm on Dec 7, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the past week to ten days, I've been seeing some numbers in Google Analytics that have me really perplexed. GA is showing a decline in page views, views per visit, time per visit, and a drastic increase in the bounce rate.

I looked into data for the individual pages, and it didn't make sense. For example, one page would get 100 visitors. GA said the bounce rate for the page was 100%, yet the exit percentage was 28%. When I did an overlay of the page, I'd find that 38% of visitors to that page clicked on one link to another page on my site, and 20% clicked on a different link to another page.

I then checked several pages that were reported to have 100% bounce rates, and nearly all had the same pattern as above.

How can this be? Or is there some kind of error on my part or on the part of GA?

Thanks for any replies.

Receptional

9:23 am on Dec 8, 2009 (gmt 0)



Interesting - you are not the only person reporting this problem: [webmasterworld.com]

I am adding this post there - to keep the thoughts in one place.