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Researching link building, I read an interesting discussion on a different forum that struck me. The forum post was here: [webmasterworld.com...]
The general theme is that you shouldn't have ads on your site if you want links. Webmasters will not want to link to you because your site will look spammy. One reply specifically said that having AdSense on your site will increase your bounce rate.
Aha! I happen to have a website where I can check a theory like that. I have my ads set up by state, and two of my busiest states have little or no AdSense ads on them. The other states tend to be loaded with ads - top, left and bottom.
The short answer is that I didn't see a substantial difference in bounce rates. If anything, the numbers suggest AdSense lowers the bounce rate. But I don't see why that would be, so I'll go with the view that there's little or no impact.
[edited by: bill at 1:57 am (utc) on Dec. 3, 2009]
[edit reason] No personal links as per TOS [/edit]
[edited by: engine at 10:22 am (utc) on Dec. 12, 2009]
[edit reason] No urls, see WebmasterWorld TOS [/edit]
joined:Mar 8, 2002
Surely, if adsense does not increase bounce rate, then you can't make money out of Adsense?
Every visitor is eventually going to leave your site at some point. The presence ads doesn't necessarily mean they will leave any sooner, let alone bounce. The ads just give them another path to leave by.
Think about it ... on average, only 1-2% of visitors click on ads. Therefore, even if 100% of the people who are likely to click an ad do it your bounce rate would only increase by that same 1-2%.
The notion that AdSense increases the bounce rate is a fallacy.
Especially with visitors on slower lines and sites with more than one AdSense unit or with heavy use of display/video AdSense units the bounce rate may increase is my experience.