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E-Commerce Tracking in Google Analytics



6:38 am on Oct 30, 2009 (gmt 0)

10+ Year Member

I have tried to fix this issue on the Google Analytics on E-Commerce tracking as they credit mostly transaction goes to sub-domain referral instead of original source of traffic like Organic keywords . As Google Analytics by Default, attribute transactions to the last referral. I have analyzed the path of visitors , they came across from Organic and go to another sub-domain and back to make the purchase in another sub-domain. The profile created by sub-domain by using filter hostname in each sub-domain and also keep default profile for all sub-domain.
What do you think how to solve this issue?


10:19 am on Oct 31, 2009 (gmt 0)

5+ Year Member

Google analytic is not a perfect analytic tool. There are others which are more efficient than Google analytics.


10:09 am on Nov 1, 2009 (gmt 0)

10+ Year Member

But I think Google always improve the functionality to support that especially when they are integrated with Google Website Optimizer that will need to make clear on the e-commerce transaction. I am not sure what something wrong. We can track the revenue accurately in case of standalone domain.


8:27 pm on Nov 1, 2009 (gmt 0)

5+ Year Member


in your GATC to treat subdomains as the same website.


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