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Using Analytics to Measure SEO

Need some advice

     

realcontent

9:04 pm on Jun 8, 2009 (gmt 0)

5+ Year Member



Hi,

I have a client who wants to be able to show the CEO that SEO efforts have been paying off. We have made major changes to several pages, and are tracking some key keywords for each page. So, the SEO software is proving that we are ranking higher for these keywords. But what is a basic way to get google analytics to work to show that traffic rises in response to ranking higher on these keywords?

Thank you...

toplisek

6:55 am on Jun 9, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



There are many software to solve this like Webtrend.

gdawg

8:20 pm on Jul 20, 2009 (gmt 0)

10+ Year Member



You would need to benchmark the traffic from those keywords before your SEO initiaves and then measure the traffic for those keywords after to see what the % gain was in traffic or other conversion metrics.

Also, GA now has a ranking report that shows you how much traffic you get from a specific keyword and what ranking position that keyword was in when it was clicked. Omniture also has this functionality.

unilytics

5:08 pm on Jul 21, 2009 (gmt 0)

5+ Year Member



Ideally, you'd want to setup a separate profile with a filter to include only organic search traffic.

toplisek

6:42 pm on Jul 21, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



How to see this:
GA now has a ranking report that shows you how much traffic you get from a specific keyword and what ranking position that keyword was in when it was clicked.

gdawg

9:07 pm on Jul 24, 2009 (gmt 0)

10+ Year Member



Follow the instructions on this post [webmasterworld.com...]

[edited by: tedster at 6:42 pm (utc) on July 26, 2009]
[edit reason] changed the link to a WebmasterWorld thread [/edit]

realcontent

2:49 pm on Aug 3, 2009 (gmt 0)

5+ Year Member



This is great information everybody - thank you

lanceruch

12:01 am on Aug 18, 2009 (gmt 0)

5+ Year Member



Can you please give me information where can i find or purchase this Webtrend. Also can you lead me to a page in this forum that discuss about seo tools and its function.

We are currently looking for SEO Software.

cgrantski

12:17 am on Aug 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Lance, what do you mean by "SEO Software"? What do you want it to do?

I don't think WebTrends is what you are after, at any rate.

 

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