Forum Moderators: DixonJones
i have one in particular: /outbound/othersite.html
that shows up in my top content report.
what i am not sure is how to really trust the Exit%.
it says the exit rate is 52 percent. Does that mean that once they click the link, which opens in a new window (target="_blank") , that 52% just close the window and exit and go back to my domain?
how do i explain this exit rate to my superiors accurately?
In other words, 52% of people visit this external link and do not load another page on your site. Conversely, 48% do. The figure says nothing about continuing to read content on a page that is already loaded (e.g. if you're opening the external link in a new window).
This is all ignoring the fact that somebody clicking on your external link (and not coming back to your site) in fact is an exit from the page the link is on, but Analytics is not recognizing that because you are telling it that the link click counts as a page-view.
Solution: don't count link clicks as page-views! It is dumb and inflates total page-view counts, as well as screwy stats like this problem. Use event tracking instead!
